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Marico seeks to shimmer with stardust

Marico seeks to shimmer with stardust FMCG major Marico is pulling out all stops and going for some greater brand equity. The move follows the company’s strategy of leveraging Bollywood stars to enhance its presence. The company recently signed actor Sonali Bendre-Behl for its soon-to-be-launched baby care products line, while another star, Ayesha Takia, is pushing its beauty line. A new advertising strategy, to hit the media in a couple of months, will take a 360-degree approach, with television commercials, print and outdoor ads. Marico sources said the company is looking to increase and create brand awareness about its products in the market.

Rural India corners a chunk of industries, jobs

Rural India corners a chunk of industries, jobs Who says economic reforms are urban-centric? The countryside has outperformed urban India in the number of enterprises it houses. Over 61% of the enterprises engaged in economic activities other than crop production and plantation are in rural India compared with just 38.7% in urban areas, according to the provisional figures of the Fifth Economic Census. This reinforces the trend observed in the previous (1998) census, in which rural India accounted for 58.3% of such enterprises, while 41.7% of them were in urban areas. The current census also reveals that rural India accounts

India-China trade to be $ 30 bn by 09: FICCI

India-China trade to be $ 30 bn by 09: FICCI A high-level Federation of Indian Chamber of Commerce and Industry (Ficci) – CEOs delegation is here to open up, Track-ii diplomacy, to help diversify Indias export basket to china and identify niche areas, crucial for the sustainable long-term growth of bilateral trade, which touched a record $ 18.7 billion last year. The broad intent of the visit is to open up a second track diplomacy that would enable India to diversify its exports to china as well as to find the niche areas...At a time when China is opening up more to

Cuba reaffirms support to Indias UN candidature

Cuba reaffirms support to Indias UN candidature Cuba has re-affirmed its strong support for Indias candidature for permanent membership of the UN Security Council and given a positive response to the candidature of Mr Shashi Tharoor, Indias nominee for the post of the UN Secretary General. The two countries held extensive exchange of views on issues related to the Non-Aligned Movement (NAM), preparatory to the 14th NAM Summit which will take place in Havana in September. The two sides which held Foreign Office Consultations in Havana on July 20-21, agreed to further strengthen cooperation in bilateral and multilateral areas, and

India now needs a gene revolution

India now needs a gene revolution Indias crop management systems and harvesting pattern need to undergo a major transformation to meet the daunting food needs in the years ahead, according to the man behind the Green Revolution — the 1970 Nobel laureate, Norman E Borlaug. Speaking at the Asian Development Bank here, as part of its Distinguished Speakers programme, the 92-year old scientist, who helped uplift foodgrain production dramatically in hunger-struck countries like Mexico, India, Pakistan, China and others, said the pattern must change, especially in irrigated areas, while precision farming practices are needed in the high-potential areas. The way forward,